ZTA: Not Just a Product

Designing for the future

ZTA is an idea that embodies the core values that (Mike) Stoane Lighting have held on to since the very beginning. Equipment should be designed to last, designed to be repaired, designed to be upgraded and designed to be recycled.

More than that, it is designed to use the least amount of plastic components, minimise waste and to be manufactured as close as possible to us here at our headquarters in Edinburgh. We take our responsibilities seriously and our impact on the environment is very much in mind with this product range.

It’s very encouraging to see others beginning to follow suit, we hope they will raise the bar. We also hope that planned obsolescence and low quality, disposable product design in a race to the bottom becomes a sin of the past.

Challenge us, so that we can improve too, as an industry we need to pull together to make responsible manufacturing a must. As many specifiers look towards environmentally focused specification guides, we are active in supporting them and anyone else with the same motives.

But what is ZTA as a product?

ZTA is a range of lighting equipment offering total flexibility. The platform has been designed to allow freedom in light source choice, beam control choice, finish choice and with a wealth of options for mounting (track, surface mount, pole clamp, suspended pendant, fixed focus ceiling mount, extended pan… then a world of customs).

The ZTA products already here on our website offer starting points with some suggestions as to light sources, optics and control methodologies but its built to allow us to respond to your project requests. This flexibility is what allows us to have a product that gives us options to upgrade light sources in the future; as far as possible the fitting has been designed to predict and avoid future obsolescence.

Our range is currently made up of Ø50mm products, by Light+Building 2020 we’ll be showing its Ø70mm big brother and later in the year, something bigger again.

This should help to summarise how we see the ZTA in bitesize form:

What else?

ZTA is also a response to calls in the industry to simplify the aesthetic of the product. It has moved us towards a simpler can shape form and where possible, devoid of fleeting fashionable features.

It’s also a means for us to offer even greater flexibility; with this platform we have the starting point to respond to the needs of any project and not manufacture speculatively. By only manufacturing product when there is a demand, as we always have, also means we’re not trying to sell what we need to get rid of, rather we are selling what someone needs, when they need it.

None of this means anything if it’s not financially viable. We have listened to calls from the industry to bring down the price point, without dropping any of the tricks. Yes, we have succeeded in that too. The ZTA range offers a significant cost saving on its equivalent in the TTX2 range.

We hope some of you reading this might already have or have specified one of our older products, we know that products from 20 years ago are still going strong. We're active in supporting these older projects too though, for example the upgrade of halogen to LED to extend their useful life.

In summary, don’t buy ZTA! Well… unless you have to. If you do, then at least feel good that it’s a product designed and manufactured with the flexibility to give you what you want as well as being designed and manufactured to last, with our core values at the heart of it.

This is one that you can fully justify on all fronts to your ever more demanding end client!